According to the data, there are over 4 billion Email users around the world. As sellers, you are sure to take Email as one of the best way to communicate with your customers, because Email marketing has many strengths, like less cost, high efficiency and so on. Therefore, it is of great importance for sellers to make the best of Email. It is the truth that successful Email marketing can make great contributions to sales. Successful Email marketing can gain strong viewership which will further generate website traffic to improve your sales. However, the question is how to make a successful Email marketing, but many people have no idea about this.
Six Tips Make a Successful Email Marketing
Here we are going to offer you six tips about how to make a successful Email marketing, so as to help your Email get more views.
Try To Craft an Attractive Email Title
An Email with an attractive title is like a book with a beautiful cover. We all have the experience that we would like to stay for a little longer in front of a book with a beautiful cover and lay our eyes on it. An attractive Email title is the same for your target customers, so the title should be attractive enough to get your customers attention. Then you may ask what kind of title is attractive. Well, title with question mark is the best. Curiosity is human nature, when you design Email title in a questioning way, receivers may click the Email to find answers. Without any doubt, customers will read the Email to get the answers, and you will get your views.
Add Appropriate Pictures
Human beings like to see pictures. Does it mean that the more pictures, the more views? The answer is absolutely “no”, because many Email services classify those Emails containing many pictures but few words as junk mails. Once filtrated by Email services, your Email can not be accessible to your customers, not alone to be read. Therefore, you are required to make a perfect proportion between pictures and words. Try to make sure that your Email is neither filtrated by Email service nor ignored by customers.
Design Interactive Messages
People all like to be cared by others, so Email marketing should take it into consideration and show your care to your customers when you design your content. How to make your customers feel that they get your attention? Our suggestion is to try to design an interactive message. To be specific, you can add the name and title of customers when you intend to send Email to them, which can help to narrow the distance between you and your customers. Addition to adding those information, do not miss the birthday of your customers, because it is a good chance to send happy birthday letter to them to express your care and love. Last but not least, festivals are good chances for you to send Email. For one thing, you can remind customers that you always bear them in your mind, for the other, you can advertise your products.
Get Social Media Involved
With the advent of various social media, sharing your products links by social media can get more exposure to customers, and especially it is helpful for you to gain more potential customers. More social media sharing approaches mean more possibilities of viewing and reading. As a result, sellers should think about some goods ideas to encourage customers to share as often as they can. Sharing your products information on social media platforms particularly, so the products information can be accessible to more people. In this way, your products will be famous and influential step by step.
Send Modest Emails
We do not suggest you sending too many Emails to your customers, because it may bother them too much even get them annoyed. Imagine that you get an Email from someone everyday, and the content is all about products and advertisements, I can sure that you will not want to read the Email any more. Our suggestion is sending an Email every half or a month. What’s more, the content should not be related to products promotion or discount all the time, but it should contain some knowledge and assessment about your products now and then because it can help your customers get more about what you are selling. And the content should be easy to read, keep it as concise as you can, so your customers can get your point as soon as possible. Nobody likes wasting time, so do your customers.
Add Correct Links
Some of you may like to add links in the content to make your customers know more about your invisible shops. What should you need to pay attention to when you add your links? Do not put too long links and make misplaced links. Both of them may make your Email can not be accessible to your customers, because the Email services may recognize them as junk Emails. According to the above situation, it would be better for you to make your link in a short form. An other thing is that you should make sure that they can open a new page you want to present after they click your links, otherwise, your links are useless. Last, your should definitely make sure that your links do not carry virus. Once your customers find that there are virus in your links, they will be afraid of reading the Email from you, not to mention clicking your links.
Conclusion
Email marketing is a kind of art. Successful Email marketing can help to sell your products, on the contrary, undesirable Email marketing will only waste your and your customers’ time. So bearing our six Email marketing tips in your mind, we hope that these can give you some inspirations for making the best of Email marketing, and finally can be conducive to successful sales!
