The 127th Canton Fair is to be held online from June 15 to 24, lasting for ten days. Powered by advanced information technology, we will provide around-the-clock services for online product promotion, matchmaking, and business negotiations. On our Internet-enabled international trade platform for quality and specialty products, Chinese and foreign businesses can place orders and cut deals without the hassle of travel.

We will improve our technological application and supporting services to enhance the online experience of all enterprises and traders. We strive to hold an especially wonderful “online Canton Fair” with special significance through special measures in this unprecedented time.

During the online holding of the 127th Canton Fair, companies will not be charged for participation fees, nor will they charge any fees for cross-border e-commerce platforms participating in simultaneous activities.

Basic Information Q&A

  1. Specific time? How long will the exhibition last?
    From June 15-24, 2020, the exhibition will last for ten days.
  2. The scope of online exhibitors?
    Export Exhibition: Exhibitors are more than 25,000 companies that have been arranged by the booth of the 127th Canton Fair.
    Import Exhibition: Exhibitors are about 400 overseas pavilions and enterprises from over 30 countries and regions.
  3. What is the specific arrangement of the exhibition theme?
    The export exhibition is divided into 50 exhibition areas according to 16 categories of products, namely: electronics & household electrical appliances, lighting equipment, vehicles & spare parts, hardware & tools, machinery, building materials, chemical products, energy + resources, consumer goods, gifts, textiles & garment, shoes, home decorations, office suppliers, cases & bags, and recreation products, food, medical devices, and health products.
    The import exhibition is divided into 6 categories, namely: electronics & household electrical appliances, building materials & hardware, machinery equipment, food and beverage, household, fabrics, and textiles.
  4. The specific form of the Canton Fair held online?

    The 127th Canton Fair will make full use of advanced information technology to establish a comprehensive online display docking platform on the official website of the Canton Fair. Exhibitors who have received the booth arrangement of this Canton Fair will all display online and participate online according to the exhibition area. The platform provides all-day online promotion, supply and purchase docking, online negotiation, and other functions, mainly including three major sectors:

    (1) Online display and docking platform: First, companies can upload their product information in the form of pictures, videos, 3D, VR, etc. to display in multiple forms, multiple dimensions, and convenience. Second, according to the data of the Canton Fair booth arrangement, enterprises can upload virtual booths to facilitate the three-dimensional display of images and release products. The third is to strengthen and improve the search query function. Buyers can query products or companies and visiting virtual booths through exhibit categories, products and company keywords, booth numbers, etc.

    (2) Live broadcast marketing: Establish online live broadcast columns and links, and set up a 10×24-hour online live broadcast room for each company separately. Without the limitation of time and space, enterprises can conduct separate face-to-face negotiations with customers online. It can also promote products to a large number of merchants at the same time through web-casting. And functions such as playback, video uploading, interactive communication, and sharing can provide convenience for enterprises to carry out personalized marketing and communication.

    (3) Exhibitors and buyers docking: The platform supports exhibitors and buyers to publish supply and demand information. It strengthens online matching and provides credibility background information for both parties, including the situation of the buyer’s participation, the source of registration, the previous exhibitor’s involvement, and whether it is a Canton Fair Brand companies, etc., forming a trusted trade negotiation environment like the offline fair. To ensure the privacy of the B2B trade, both parties can choose third-party tools to conduct in-depth negotiations and place orders. The platform also provides some video conferencing and social software links to facilitate. The platform page provides multilingual translation to facilitate communication between buyers and exhibitors.

    (4) Synchronization activities of third-party platforms: The 127th Canton Fair will set up a cross-border e-commerce test area. At the same time, some domestic third-party cross-border e-commerce platforms will be organized with the theme of “Synchronous Canton Fair, Global Business Opportunities”. Enterprises participate in third-party e-commerce platform activities voluntarily.

     
  5. Arrangements for other activities?

    During the same period, the Canton Fair will host online forums (International Trade Development Forum, Individual Industry Forums), online signing (held at home and abroad), new product launches (showing innovative products), and other activities. The conference will schedule and organize overall publicity and promotion.

     

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