{"id":4262,"date":"2020-08-01T14:45:00","date_gmt":"2020-08-01T06:45:00","guid":{"rendered":"https:\/\/mysourcify.com\/?p=4262"},"modified":"2026-06-12T08:44:37","modified_gmt":"2026-06-12T08:44:37","slug":"the-secret-of-fake-sneakers-workshop-capital-putian","status":"publish","type":"post","link":"https:\/\/mysourcify.com\/tr\/the-secret-of-fake-sneakers-workshop-capital-putian\/","title":{"rendered":"Sahte Spor Ayakkab\u0131 At\u00f6lyesi Ba\u015fkentinin S\u0131rr\u0131 -- Putian"},"content":{"rendered":"

Have you ever bought a pair of expensive sneakers online, unboxed them, and immediately checked the stitching, the logo, and the alignment? If everything looks flawless and there is no cheap glue smell, you probably assume they are 100% authentic.<\/p>\n\n\n\n

But there is a high chance they were made in Putian<\/a>. You might not know where Putian is on a map, but if you know sneakers, you have definitely heard of the “Putian replicas.”<\/p>\n\n\n\n

How Did Putian Become the Replica Capital?<\/h2>\n\n\n\n

Let\u2019s look at a pair of AJ11 Concords. An authentic pair can easily cost over $400. A high-tier replica from Putian? About $110.<\/p>\n\n\n\n

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\"\"
Otantik Spor Ayakkab\u0131<\/figcaption><\/figure>\n\n\n\n
\"\"
Putian'dan Sahte Spor Ayakkab\u0131<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

But Putian isn’t famous just because it is cheap. It is famous because the quality is terrifyingly identical to the real thing. Forget about the obvious, funny knockoffs you see in flea markets <\/a>with misspelled logos.<\/p>\n\n\n\n

\"All
Putian China'da Komik Kopya Logolar<\/figcaption><\/figure>\n\n\n\n

But Putian high imitation shoes show respect for every customer who does not like high imitation shoes but has to buy high imitation shoes.<\/p>\n\n\n\n

Logodan ayakkab\u0131n\u0131n kenar\u0131na kadar olan mesafeyi milimetre cinsinden \u00f6l\u00e7mek i\u00e7in bir cetvel almazsan\u0131z, orijinal \u00fcr\u00fcnle aralar\u0131ndaki fark\u0131 g\u00f6remezsiniz.<\/p>\n\n\n\n

Dahas\u0131, baz\u0131 Putian y\u00fcksek taklit ayakkab\u0131lar ger\u00e7ek marka ayakkab\u0131lardan daha \u201cger\u00e7ek\u201d. A\u015fa\u011f\u0131daki resimde sahte spor ayakkab\u0131lar\u0131 ger\u00e7ek olanlardan ay\u0131rt edebilir misiniz?<\/p>\n\n\n\n

\"Very
Ger\u00e7e\u011fini bulmak ger\u00e7ekten zor.<\/figcaption><\/figure>\n\n\n\n

In 2014, Wenzhou Quality Inspection Institute (according to the sports shoe standard GB\/T15017-2005) tested the high imitation Adidas ZX700 running shoes, and found that\u00a0its<\/strong><\/em><\/span> material is the same as the genuine shoes. And the wear resistance and folding resistance are almost the same.<\/em><\/strong> Taban\u0131n sertli\u011finde sadece k\u00fc\u00e7\u00fck bir fark vard\u0131r.<\/p>\n\n\n\n

\"The
Sahte sneak ayakkab\u0131lar\u0131n test raporu<\/figcaption><\/figure>\n\n\n\n

There is a running joke in the sneaker community: If your branded shoes haven’t worn out after a year, they are probably fake Putian shoes.<\/em><\/p>\n\n\n\n

How Do They Make Them So Real?<\/h2>\n\n\n\n

Bir Putian patronu, iki \u00e7ift orijinal ayakkab\u0131 alacaklar\u0131n\u0131 ve malzemelerin incelenmesini kolayla\u015ft\u0131rmak amac\u0131yla bir \u00e7ift s\u00f6k\u00fcm i\u00e7in kullan\u0131lacakt\u0131r<\/em><\/strong>. Di\u011fer \u00e7ift, taklitler yap\u0131ld\u0131ktan sonra tekrarlanan kar\u015f\u0131la\u015ft\u0131rmalar i\u00e7in kullan\u0131l\u0131r<\/em><\/strong>, \u00c7\u0131plak g\u00f6zle hi\u00e7bir fark g\u00f6r\u00fclmeyene kadar.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Bu t\u00fcr k\u00fc\u00e7\u00fck at\u00f6lyeler Fujian Eyaleti, Putian'da her yerdedir. \u201cPanix\u201d ve \u201cNev Buylane\u201d gibi \u201culuslararas\u0131\u201d yerel markalar\u0131n arkas\u0131nda, s\u0131ra s\u0131ra dizilmi\u015f y\u00fcksek taklit ayakkab\u0131lar g\u00f6r\u00fcrs\u00fcn\u00fcz ve \u00fcretici bile fark\u0131 anlayamaz.<\/p>\n\n\n\n

Putian embarked on the path of a fake shoes workshop, coincidentally, but also compelled by circumstances.<\/p>\n\n\n\n

You may not know that 50 years ago, even before you were born, most of the sneakers in the world were originally produced in Taiwan, China. And at that time, Taiwan\u2019s economy had risen rapidly, and labor costs had skyrocketed.<\/p>\n\n\n\n

\"Putian
Putian \u015fehir manzaras\u0131<\/figcaption><\/figure>\n\n\n\n

As a result, multinational shoe companies quickly transferred their \u201cworkshop\u201d and prepared to transfer to Southeast Asia and China<\/a>, where labor is cheaper. Fuzhou, Jinjiang and Putian in Fujian Province were the main selected sites.<\/p>\n\n\n\n

\"Taiwan
Tayvan Fujian'a Kar\u015f\u0131<\/figcaption><\/figure>\n\n\n\n

Putian was originally a shoe-producing city and was the center of the shoe industry in Fujian Province. But none of these could compare with Putian\u2019s later achievements. Nike, Adidas, and Puma, these international brands have entered Putian.<\/p>\n\n\n\n

In 1986, the total output value of the shoes and leather industry in Putian reached 110 million yuan. Within only ten years, the total output value of Putian\u2019s shoe industry soared to 4.29 billion yuan.<\/p>\n\n\n\n

\"Putian's
1986'dan 1996'ya Putian ayakkab\u0131 end\u00fcstrisi<\/figcaption><\/figure>\n\n\n\n

Ne yaz\u0131k ki tarih her zaman tekerr\u00fcr ediyor.<\/p>\n\n\n\n

It didn\u2019t take long before the newly emerging Putian took place in Southeast Asia. In 2001, the minimum wage in Vietnam was about $24 per month, but Putian\u2019s minimum wage has reached $54 per month.<\/p>\n\n\n\n

Putian has only enjoyed such profits for 20 years. The way Taiwan was taken over back then is now happening again to Putian.<\/p>\n\n\n\n

O zaman Putian ne yapmal\u0131?<\/p>\n\n\n\n

Putian shoe factory has been manufacturing Nike and Adidas for so many years, and many people are full of shoe-making skills.<\/p>\n\n\n\n

\"Shoe<\/figure>\n\n\n\n

They only need one weapon to get back to yesterday\u2019s flourish. As a result, some counterfeiters bribed workers in the OEM factories to take out design drawings and samples.<\/p>\n\n\n\n

Nike<\/strong> Foundry had to come up with a trick: nail the sample to the wall.<\/p>\n\n\n\n

\"Nike\"<\/figure>\n\n\n\n

Ancak bu sahtecileri durdurman\u0131n bir yolu yok. Orijinal ayakkab\u0131lar \u00fcretilmeden \u00f6nce bile Putian'\u0131n sahte ayakkab\u0131lar\u0131 sat\u0131\u015fa sunulmu\u015ftu.<\/p>\n\n\n\n

Fujian'\u0131n sadece Putian'da de\u011fil, Jinjiang'da da sahte ayakkab\u0131 \u00fcretti\u011fini vurgulamak gerekir.<\/p>\n\n\n\n

Ancak, Jinjiang daha sonra Anta, 361 derece ve Hongxing Erke gibi tamam\u0131 Jinjiangl\u0131lar taraf\u0131ndan \u00fcretilen kendi yerli ba\u011f\u0131ms\u0131z markalar\u0131yla tan\u0131nd\u0131<\/em><\/strong>.<\/p>\n\n\n\n

Putian ise tam tersine, sahte ayakkab\u0131 \u00fcretme yolunda daha da ileri gitmi\u015ftir.<\/em><\/strong><\/p>\n\n\n\n

Follow the Money: Why Do They Do It?<\/h2>\n\n\n\n

According to international manufacturing data, an official OEM factory makes a gross profit of about 2% on a pair of sneakers. The labor cost accounts for just 0.4%.<\/p>\n\n\n\n

\"How
Nike ayakkab\u0131 ile k\u00e2r nas\u0131l belirlenir?<\/figcaption><\/figure>\n\n\n\n

If you buy a pair of genuine AJ13s at retail for $200, the OEM factory might only make $4, and the workers see pennies.<\/p>\n\n\n\n

\"OEM<\/figure>\n\n\n\n

However, in the replica market, the math changes. A Putian factory selling a high-tier replica directly to buyers for $50 can make a net profit of $15 or more per pair (a 30%+ margin). Large underground factories can generate millions in profit every month.<\/p>\n\n\n\n

\"Fake<\/figure>\n\n\n\n

It\u2019s not that Putian hasn’t tried to tear off the “capital of piracy” label. Since 2014, the local government has launched massive anti-counterfeiting crackdowns, destroying countless factories. But the industry is deeply rooted in local clans and hidden supply chains, making it as difficult to eradicate as pulling up a century-old tree.<\/p>\n\n\n\n

Today, Putian has evolved its logistics to bypass customs.<\/p>\n\n\n\n

\"Putian<\/figure>\n\n\n\n

To fool overseas buyers, they stitch “Made in Vietnam” tags into the shoes, provide fake official retail receipts, and route the shipping tracking numbers<\/a> to look like the package originated from an international warehouse.<\/p>\n\n\n\n

\"Made<\/figure>\n\n\n\n

That “authentic, discounted” pair of sneakers you ordered from an overseas reseller? It might have just taken a brief vacation from Putian.<\/p>\n\n\n\n

Putian'\u0131n hayali, d\u00fcnyan\u0131n \u00fcnl\u00fc marka ayakkab\u0131lar\u0131 giymesini sa\u011flamakt\u0131r.<\/p>\n\n\n\n

L\u00fcks moda bir ayakkab\u0131y\u0131 y\u00fcksek taklit bir ayakkab\u0131dan nas\u0131l ay\u0131rt edebilirim?<\/h3>\n\n\n\n

Want to know how to spot the difference between an authentic luxury shoe and a high-tier replica? Check out this video breakdown:<\/p>\n\n\n\n

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