{"id":12169,"date":"2022-09-09T14:46:24","date_gmt":"2022-09-09T06:46:24","guid":{"rendered":"https:\/\/mysourcify.com\/?p=12169"},"modified":"2022-09-09T14:46:24","modified_gmt":"2022-09-09T06:46:24","slug":"how-to-pronounce-shein-is-shein-the-future","status":"publish","type":"post","link":"https:\/\/mysourcify.com\/tr\/how-to-pronounce-shein-is-shein-the-future\/","title":{"rendered":"Shein nas\u0131l telaffuz edilir? Shein gelecek mi?"},"content":{"rendered":"

E\u011fer bir TikTok<\/a> kullan\u0131c\u0131, 100%'yi g\u00f6rd\u00fc\u011f\u00fcn\u00fczden eminim Shein<\/a> Bir yerlerde. Ve e\u011fer 20'li ya\u015flarda bir kad\u0131nsan\u0131z ve yeni k\u0131yafetlerinizi \u00e7o\u011funlukla internetten al\u0131yorsan\u0131z, bu moda perakendecisine en az\u0131ndan a\u015fina oldu\u011funuzdan 100% eminim. Hatta Shein'i her g\u00fcn TikTok, YouTube ya da Instagram'da g\u00f6r\u00fcyor olabilirsiniz.<\/p>\n\n\n\n

Olan \u015fey tam olarak bu. Shein sosyal medyam\u0131z\u0131 istila ediyor. T\u00fcm gen\u00e7 kad\u0131nlar\u0131 k\u0131yafetlerini sat\u0131n almaya ikna etmeye \u00e7al\u0131\u015fan yayg\u0131n bir marka. Ancak Shein'in her yere s\u00fcsl\u00fc reklamlar koymas\u0131 bize bu markan\u0131n ne oldu\u011fu hakk\u0131nda tam bir fikir vermiyor. Neden bu kadar pop\u00fcler hale geliyor? Ondan sat\u0131n al\u0131rsak art\u0131lar\u0131 ve eksileri nelerdir? Shein sadece h\u0131zl\u0131 moda m\u0131 yoksa gelecek mi?<\/p>\n\n\n\n

Bu makale bu sorular\u0131 irdeleyecektir. \u00d6nce tam bir giri\u015f yapmaya \u00e7al\u0131\u015faca\u011f\u0131z. Ard\u0131ndan Shein'in neden bu kadar h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klamak i\u00e7in bir ad\u0131m daha ileri gidece\u011fiz. Ve son olarak, Shein'in gelece\u011fin modas\u0131n\u0131n bir fig\u00fcr\u00fc olup olmad\u0131\u011f\u0131n\u0131 tart\u0131\u015faca\u011f\u0131z.<\/p>\n\n\n\n

Ancak bu b\u00fcy\u00fck sorulardan \u00f6nce, Shein'i nas\u0131l telaffuz ediyorsunuz? Bu ilgin\u00e7 bir soru \u00e7\u00fcnk\u00fc a\u015fa\u011f\u0131da g\u00f6rebilece\u011finiz gibi twitter'daki etkile\u015fim sayesinde bu markan\u0131n resmi telaffuz \u015feklini \u00f6\u011frendik. Evet, asl\u0131nda bir\u00e7ok ki\u015finin tercih etti\u011fi Sheen yerine SHE-in olarak telaffuz ediliyor. Shein'in tarihini biliyorsan\u0131z SHE-in olarak telaffuz etmek olduk\u00e7a mant\u0131kl\u0131. Nedenini \u00f6\u011frenmek i\u00e7in okumaya devam edin.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Shein nedir: tarih\u00e7esi<\/h2>\n\n\n\n

Teknik olarak bak\u0131ld\u0131\u011f\u0131nda Shein yeni bir marka de\u011fildir. \u00c7in'in Nanjing kentinde, gelinlik ve kad\u0131n modas\u0131 satan \u0130ngilizce tabanl\u0131 bir site olan SheInside alan ad\u0131 alt\u0131nda 2008 y\u0131l\u0131nda ba\u015flat\u0131ld\u0131. Shein'in giri\u015fimcisi Chris Xu'nun arama motoru optimizasyonu ve marka pazarlamas\u0131 konusunda uzman oldu\u011funu bilmek de sizi \u015fa\u015f\u0131rtmayabilir. Bu, Shein'in \u00e7evrimi\u00e7i pop\u00fclerli\u011fini destekleyen fakt\u00f6rlerden biridir.<\/p>\n\n\n\n

\"SHEIN\"<\/figure>\n\n\n\n

PandaYoo'ya g\u00f6re, Shein ilk ba\u015flarda daha \u00e7ok dropshipping i\u015fi<\/a>. \u00dcr\u00fcnlerini \u015fu firmalardan temin ediyordu Guangzhou<\/a>, \u00c7in'de b\u00fcy\u00fck bir toptan giyim pazar\u0131 ve \u00fcr\u00fcnler do\u011frudan deniza\u015f\u0131r\u0131 m\u00fc\u015fterilere g\u00f6nderiliyordu. Shein, giysi tasar\u0131m\u0131na veya \u00fcretimine hi\u00e7 dahil olmad\u0131.<\/p>\n\n\n\n

Mevcut marka ad\u0131 Shein 2014 y\u0131l\u0131nda resmi olarak de\u011fi\u015ftirilmi\u015ftir. \u015eimdi Shein'i telaffuz etmenin do\u011fru yolunun neden \u00e7o\u011fumuzun s\u00f6yleyebilece\u011fi Sheen yerine She-in oldu\u011funu anl\u0131yorsunuz. \u0130sminin k\u0131salt\u0131lmas\u0131, Shein'i m\u00fc\u015fteriler i\u00e7in daha dikkat \u00e7ekici ve aranabilir hale getiren en \u00f6nemli hamlelerden biri olmu\u015ftur.<\/p>\n\n\n\n

Elbette, bug\u00fcnk\u00fc Shein'in b\u00fcy\u00fck hacmi sadece bir alan ad\u0131 de\u011fi\u015fikli\u011finden kaynaklanm\u0131yor. Shein'in sadece gelinlikten kozmetik, ayakkab\u0131, \u00e7anta ve m\u00fccevher gibi \u00e7e\u015fitli kad\u0131n moda \u00fcr\u00fcnlerine de\u011fil, ayn\u0131 zamanda pazar\u0131n\u0131 \u0130spanya, Fransa, Rusya, \u0130talya ve Almanya gibi daha fazla \u00fclkeye geni\u015fletmesi birka\u00e7 y\u0131l\u0131n\u0131 ald\u0131. LatePost'un haberine g\u00f6re, t\u00fcm bu de\u011fi\u015fiklikleri m\u00fcmk\u00fcn k\u0131lan 800 tasar\u0131mc\u0131dan olu\u015fan ekibi ve tedarik zincirini keskinle\u015ftirme konusundaki kararl\u0131l\u0131\u011f\u0131 oldu.<\/p>\n\n\n\n

Shein, 2017 y\u0131l\u0131nda ABD'de g\u00fcnd\u00fcz ku\u015fa\u011f\u0131 televizyon programlar\u0131na reklam verdikten sonra tan\u0131nan bir marka haline gelmeye ba\u015flad\u0131. Moda influencer'lar\u0131n\u0131n Shein \u00fcr\u00fcnlerini sosyal medyada sergilemesiyle de pop\u00fclerli\u011fi \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131. Ancak Shein'in en \u00f6nemli destek\u00e7isi TikTok'tur. Shein'in viral hale gelmesini sa\u011flayan, TikTok'un pazarlama i\u00e7in erken kullan\u0131m\u0131 oldu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Shein neden bu kadar h\u0131zl\u0131 b\u00fcy\u00fcyor?<\/h2>\n\n\n\n

Shein h\u0131zla Z ku\u015fa\u011f\u0131n\u0131n favori moda markalar\u0131ndan biri haline geliyor. Shein'deki \u00fcr\u00fcnler 220 \u00fclkeye sat\u0131l\u0131yor ve ABD en b\u00fcy\u00fck m\u00fc\u015fteri pazar\u0131. Shein'in ne kadar bask\u0131n oldu\u011funu bilmiyorsan\u0131z, i\u015fte ger\u00e7ekler. Shein, Haziran ay\u0131ndan bu yana ABD dahil 50'den fazla \u00fclkede Amazon'un \u00fczerinde lider al\u0131\u015fveri\u015f uygulamas\u0131 haline geldi. Business of Fashion'a g\u00f6re Shein 2020 y\u0131l\u0131nda $10 milyar sat\u0131\u015f yapt\u0131 ve sekiz y\u0131l \u00fcst \u00fcste y\u00fczde 100'\u00fcn \u00fczerinde b\u00fcy\u00fcme oranlar\u0131n\u0131 korudu.<\/p>\n\n\n\n

Ve \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde, Shein YouTube, TikTok veya di\u011fer sosyal medya platformlar\u0131nda en yayg\u0131n marka.<\/p>\n\n\n\n

Shein'in bu kadar h\u0131zl\u0131 b\u00fcy\u00fcmesinin \u00fc\u00e7 nedeni var.<\/strong>
1. Shein, \u00fcr\u00fcnlerini savunmak i\u00e7in tan\u0131nm\u0131\u015f karakterlerle i\u015fbirli\u011fi yapm\u0131\u015ft\u0131r. Bunlar aras\u0131nda \u00fcnl\u00fc m\u00fczisyenler, sosyal influencer'lar ve Katy Perry, Addison Rae ve The Bachelor'dan Hannah Godwin gibi TV y\u0131ld\u0131zlar\u0131 yer almaktad\u0131r.
2. Daha fazlas\u0131 daha iyidir. Tedarik zincirlerine dayanarak, Shein \u00e7evrimi\u00e7i olarak muazzam moda stillerine sahiptir ve her g\u00fcn g\u00fcncellenmeye devam etmektedir. Neredeyse herkes tercih etti\u011fi bir \u015fey bulabilir.
3. Shein'deki \u00fcr\u00fcnler gizemli bir \u015fekilde ucuz. Teorik olarak, b\u00fct\u00fcn bir k\u0131yafeti, aksesuarlar\u0131 ve ayakkab\u0131lar\u0131 $30'dan daha ucuza sat\u0131n alabilirsiniz. D\u00fc\u015f\u00fck fiyat, Shein'in \u00e7evresel maliyetleri veya i\u015fg\u00fcc\u00fc konusunda \u015feffafl\u0131\u011f\u0131 \u00f6nemsememesinden kaynaklanmaktad\u0131r.<\/p><\/blockquote>\n\n\n\n

Dolay\u0131s\u0131yla, Shein'in bu kadar pop\u00fcler olmas\u0131n\u0131n tek bir nedeni yoktur. Shein'i bu kadar \u00f6zel ve trend yapan \u00fc\u00e7 nedenin birle\u015fimidir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Shein'in gelece\u011fin moda fig\u00fcr\u00fc olup olmad\u0131\u011f\u0131<\/h2>\n\n\n\n

Bir\u00e7ok risk sermayedar\u0131 ve teknoloji giri\u015fimcisi Shein'in modan\u0131n gelece\u011fi oldu\u011funu \u00f6ne s\u00fcr\u00fcyor. Ancak bu g\u00f6r\u00fc\u015f a\u015f\u0131r\u0131 \u00f6zg\u00fcvenli olabilir. Yine, ba\u015far\u0131s\u0131 basit\u00e7e kopyalanamaz. Shein'in b\u00fcy\u00fcmesi, ticaret politikalar\u0131 ve k\u00fcresel moda ekosistemi gibi d\u0131\u015f fakt\u00f6rlerden faydalanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Ancak di\u011fer taraftan, Shein'in geli\u015fimi ultra h\u0131zl\u0131 moda markalar\u0131n\u0131n pazara nas\u0131l hakim olabilece\u011fini g\u00f6sterdi. Ve bu \u00f6zellik modan\u0131n potansiyel gelece\u011fidir.<\/p>\n\n\n\n

Zara gibi h\u0131zl\u0131 moda 1.0 markalar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, ultra h\u0131zl\u0131 moda markalar\u0131, fiziksel perakende alan\u0131na ihtiya\u00e7 duymadan \u00fcr\u00fcnlerini sosyal medya arac\u0131l\u0131\u011f\u0131yla gen\u00e7 nesillere sunabilmektedir. Trendleri \u00f6nceden haber vermek i\u00e7in en uygun arama motorlar\u0131na ve m\u00fc\u015fterilerin \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f verilerine b\u00fcy\u00fck \u00f6l\u00e7\u00fcde g\u00fcveniyorlar.<\/p>\n\n\n\n

Shein s\u00fcrekli olarak m\u00fc\u015fteri verilerini toplay\u0131p analiz ediyor ve sonu\u00e7lar\u0131 yeni tasar\u0131mlar yaratmak i\u00e7in kullan\u0131yor. Sizi \u015fa\u015f\u0131rtabilecek \u015fey, algoritmalar\u0131na ve teknolojilerine dayanarak \u00fc\u00e7 g\u00fcnden daha k\u0131sa bir s\u00fcrede yeni \u00fcr\u00fcnler \u00fcretebilmeleridir. Bu h\u0131z bir\u00e7ok moda markas\u0131n\u0131 alt edebilir.<\/p>\n\n\n\n

K\u0131sacas\u0131, Shein moda d\u00fcnyas\u0131nda bir h\u0131zland\u0131r\u0131c\u0131 olmu\u015ftur. Rakiplerini, di\u011fer her \u015fey pahas\u0131na daha fazla k\u00e2r marj\u0131 elde etmek i\u00e7in ultra h\u0131za odaklanmaya itti. Ultra h\u0131zl\u0131 modan\u0131n gelece\u011fidir.<\/p>\n\n\n\n

Sonu\u00e7<\/h2>\n\n\n\n

Shein sosyal medyada yayg\u0131n bir moda markas\u0131 olmu\u015ftur. Bu makalede, Shein'in ge\u00e7mi\u015fini ve y\u0131llar i\u00e7indeki b\u00fcy\u00fcmesini ele ald\u0131k ve Shein'in gelece\u011fin modas\u0131 olup olmad\u0131\u011f\u0131n\u0131 tart\u0131\u015ft\u0131k. Shein i\u015f modeline dayanarak, Shein muhtemelen gelecekte moda markalar\u0131 aras\u0131ndaki konumunu koruyacakt\u0131r. Shein gibi ultra h\u0131zl\u0131 moda markalar\u0131 modan\u0131n gelece\u011fi olacak.<\/p>","protected":false},"excerpt":{"rendered":"

If you are a TikTok user, I\u2019m 100% sure that you have seen Shein somewhere. And, if you happen to be a woman in your 20s and mostly get new clothes online, then I\u2019m also 100% confident that you are at least familiar with this fashion retailer. You might even see Shein every day either […]<\/p>\n","protected":false},"author":1,"featured_media":12171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-12169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-sourcing-tips","category-interview-channel"],"yoast_head":"\nHow to pronounce Shein? 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