{"id":4282,"date":"2019-10-09T02:58:00","date_gmt":"2019-10-08T18:58:00","guid":{"rendered":"https:\/\/mysourcify.com\/?p=4282"},"modified":"2026-02-03T03:15:24","modified_gmt":"2026-02-03T03:15:24","slug":"cai-fengping-yiwu-it-is-a-city-where-you-wont-wanna-leave","status":"publish","type":"post","link":"https:\/\/mysourcify.com\/ja\/cai-fengping-yiwu-it-is-a-city-where-you-wont-wanna-leave\/","title":{"rendered":"\u8521\u8c4a\u5e73\u7fa9\u70cf\u306f\u5e30\u308a\u305f\u304f\u306a\u304f\u306a\u308b\u8857\u3067\u3059\u3002."},"content":{"rendered":"

Cai Fengping, born in 1971, is a Wenzhou native and an Italian overseas Chinese. He was formerly the general manager of Xinfeng Cloud Trading in Italy, vice president of Italy Napoli Chinese Chamber of Commerce and vice president of the British \u201c\u4e00\u5e2f\u4e00\u8def<\/span><\/strong>\u201d Chamber of Commerce. In 1999, Cai Fengping flew to\u00a0\u7fa9\u70cf<\/a>\u00a0from Italy for investigation and research. He was deeply attracted by this\u00a0vibrant commercial city<\/span><\/strong>\u00a0and was determined to start his business in Yiwu. Afterwards, Cai Fengping invested in the establishment of Yiwu Fengyi Import and Export Co., Ltd. and served as chairman. In 2018, his enterprise exported more than 50 million US dollars of goods.<\/p>\n\n\n\n

Europe is one of the earliest places where Wenzhou merchants developed themselves. In the 1980s, a large number of Wenzhou people went to the west to seek gold. Many of them began to open restaurants and workshops and wrote their own stories of wealth.\u00a0Yiwu has gathered more than 100,000 Wenzhou merchants and overseas Chinese from Wenzhou to take root and start businesses here. Cai Fengping is one of them.<\/span><\/strong><\/p>\n\n\n\n

Cai Fengping\u2019s pioneering experience is typical and inspiring: he left home when he was young, started from nothing in a foreign country and worked hard to accumulate funds. Then he switched from abroad to cross-border operation in Yiwu market with a keen market sense. It is then when his career began to grow geometrically. The story is simple to tell, but the ups and downs behind entrepreneurship may only bear in his heart.<\/p>\n\n\n\n

\"Cai<\/figure>\n\n\n\n

Start from nothing in a foreign country<\/h3>\n\n\n\n

The economist Zhong Pengrong summed up\u00a0the spirit of Wenzhou Merchants<\/strong><\/span>\u00a0as four sentences:\u00a0the spirit of starting from nothing and striving hard<\/strong>;\u00a0the spirit of relying on one\u2019s own<\/strong>;\u00a0the pioneering spirit of striving and homing everywhere in the world<\/strong>;\u00a0the creative spirit of daring to innovate and being good at innovation<\/strong><\/span>. The above-mentioned \u201cspirit\u201d is particularly evident in Cai Fengping.<\/p>\n\n\n\n

In the 1980s and 1990s, a rush of going abroad swept through China and influenced Cai Fengping, who once ran the leather shoes business in Wenzhou, giving him the idea that \u201cthe world is so big, and I want to see it<\/span>\u201d.\u00a0In 1990<\/span><\/strong>, Cai Fengping gave up his shoes business in Wenzhou and carried his traveling bag westward for gold in Italy. At that time,\u00a0Yiwu Small Commodity Market<\/a>\u00a0was relocated and expanded<\/span>\u00a0<\/strong>from Xin Ma Road\u00a0to Chenzhong Road<\/span><\/strong>, with\u00a08503 fixed booths<\/span>\u00a0<\/strong>\u305d\u3057\u3066\u00a0more than 1500 temporary booths<\/span><\/strong>, which has\u00a0become the largest specialized small commodity wholesale market in China<\/span><\/strong>.<\/p>\n\n\n\n

When first arrived in Prato, Italy, Cai Fengping, unfamiliar with the city and the people in it, was confronted with a series of difficulties. With the unique business talent of Zhejiang people and his keen observation of the market, Cai Fengping decided to start his own business—-garment processing business. In 1992, Cai Fengping set up a garment processing factory in Prato, and hired more than a dozen Wenzhou compatriots to work in the factory, which put the cause on the right track.<\/p>\n\n\n\n

After several years of hard work, Cai Fengping\u2019s garment factory is running better and better, and his clothing is in short supply. However, due to the limits of sites, personnel and other factors, the production capacity of garment factories at that time could not meet the market demand. It was urgent to upgrade the hardware and software facilities and expand the production scale. In 1994, Cai Fengping moved from Prato to Naples, and the factory expanded to 1500 square meters, with workers reached 50. He introduced in more advanced production equipment, and mainly produced pants, shirts and other clothing.<\/p>\n\n\n\n

\u201cAt that time, the business ran so well. Workers had to work 16 hours a day to make clothing orders, while the supply was still in shortage.\u201d Cai Fengping recalled and still felt exciting at that scene. \u201cOur buyers came from all over Italy. In CISNOLA, the largest wholesale market there, our clothing took a high share. Relying on the local market advantages, sales reached 40 million yuan a year, and my garment factory has become the second largest garment factory in the local Chinese circle.\u201d<\/p>\n\n\n\n

In this way, Cai Fengping earned the first barrel of \u201cgold\u201d in Italy. He also gradually extended from the garment processing industry to the wholesale and retail industries.\u00a0In 1999<\/span><\/strong>, Cai Fengping came to Rome from Naples, rented several shops in the largest Chinese market, and started the wholesale and retail business of clothing and underwear. At that time,\u00a0the Yiwu market<\/span><\/strong>, which is thousands of miles away, has\u00a0gradually shifted from domestic trade to foreign trade<\/strong>,\u00a0from domestic market to international market<\/strong><\/span>, \u305d\u3057\u3066\u00a0small commodities with high-quality and low-cost have become famous both at home and abroad<\/span><\/strong>.<\/p>\n\n\n\n

Grasping opportunities and transform to Yiwu<\/h3>\n\n\n\n

After the stable development of his enterprise, Cai Fengping is not satisfied with the present status, but seeking opportunities all the time. At this time, Yiwu Small Commodity Market formally attracted his attention. In 1999, Cai Fengping led his Italian friends to Yiwu market for inspection. \u201cIn that year, I heard about Yiwu market in Italy, so I had a follow-up visit.\u00a0The market is full of all kinds of small commodities<\/strong>,\u00a0with high quality and low price<\/strong><\/span>. It almost included everything.\u201d Cai Fengping said that after a few days in Yiwu, he went to the commodity market and Guilin Street, mainly to investigate the production and sales of knitted products such as underwear and seamless underwear, and made market analysis and exploration.<\/p>\n\n\n\n

“At that time, the\u00a0seamless underwear industry<\/span>\u00a0<\/strong>had just started in Yiwu market, which had great advantage in price and quality,” Cai Fengping recalled. Through the investigation and research in Yiwu, he initially had the intention of doing\u00a0international trade<\/span><\/strong>\u00a0in Yiwu. \u201cMy idea at that time was to shut down the Italian garment factory and let Yiwu\u2019s factory produce products according to the samples I provided, and then export them to Italy by sea, which would reduce the cost of labor, raw materials and so on.\u201d Cai Fengping is constantly adjusting his thinking, and his business is becoming more and more diversified and professional.<\/p>\n\n\n\n

In 2000, after careful consideration, Cai Fengping closed the garment factory in Naples and came to Yiwu to start a new business. He said that his move puzzled his friends, abandoning the Italian garment factory business completely and devoting himself to international trade. \u201cI believe in my judgment. It was one year before China joined the World Trade Organization. And the Yiwu market gradually shifted from domestic trade to foreign trade, from domestic to international. And the opportunity is right at hand.\u201d Cai Fengping said that when he arrived in Yiwu, he found more than a dozen factories to cooperate. From dozens of standard boxes in the first year to more than 200 standard boxes now, the export business of foreign trade has become bigger and bigger. In 2009, Cai Fengping registered Fengyi Import and Export Co., Ltd. in Yiwu.<\/p>\n\n\n\n

\u201cYiwu is a very vibrant city. Many people asked me why I chose Yiwu, such a small city, instead of Italy or other parts of the country.\u201d Cai Fengping told reporters that\u00a0Yiwu is a city that people do not want to leave when they come<\/span>.<\/strong>\u00a0It not only has\u00a0a speed and efficient government<\/span><\/strong>, but also provides\u00a024-hour electronic customs clearance and customs transfer<\/span><\/strong>. There are\u00a0many kinds of supporting policies<\/span><\/strong>. Enterprises can develop and grow here.<\/p>\n\n\n\n

In February this year, the Management Committee of\u00a0Yiwu International Trade Comprehensive Reform Pilot Zone<\/span><\/strong>\u00a0was set up officially to start a new journey of “building a\u00a0bench marking free trade zone<\/strong>,\u00a0solid pilot zone<\/strong><\/span>, providing\u00a0first-class business environment<\/span><\/strong>, and constructing\u00a0a high-level and high-quality world\u2019s capital of small commodities<\/span><\/strong>\u201d. Talking about the great changes in Yiwu in recent years, Cai Fengping used four \u201cmore and more\u201d to describe Yiwu:\u00a0the city is becoming more and more beautiful, more and more internationalized, more and more well-known, and more and more inclusive<\/span>.<\/strong><\/p>\n\n\n\n

Running business for so many years in Yiwu, Cai Fengping has already regarded Yiwu as his \u201csecond home\u201d. Every time he returns to Italy, he will become an obligatory propagandist to promote Yiwu. He constantly invites overseas Chinese from Italy to come to Yiwu for investigation and investment. At the same time, as the executive vice president of the British \u201cOne Belt, One Road\u201d Chamber of Commerce, Cai Fengping has also responded to the \u201cdrum and shout\u201d of Yiwu\u2019s development in various occasions in Britain.<\/p>\n\n\n\n

\u201cI am planning a project recently to build an Overseas Chinese Town or Overseas Chinese Building in Yiwu as a gathering place for overseas Chinese from Europe to invest in Yiwu.\u201d Cai Fengping said, \u201cYiwu has achieved me, and I want to do my best to contribute to Yiwu.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Cai Fengping, born in 1971, is a Wenzhou native and an Italian overseas Chinese. He was formerly the general manager of Xinfeng Cloud Trading in Italy, vice president of Italy Napoli Chinese Chamber of Commerce and vice president of the British \u201cOne Belt, One Road\u201d Chamber of Commerce. In 1999, Cai Fengping flew to\u00a0Yiwu\u00a0from Italy for investigation and research. He was deeply attracted by this\u00a0vibrant commercial city\u00a0and was determined to start his business in Yiwu. Afterwards, Cai Fengping invested in the establishment of Yiwu Fengyi Import and Export Co., Ltd. and served as chairman. In 2018, his enterprise exported more than 50 million US dollars of goods. Europe is one […]<\/p>\n","protected":false},"author":1,"featured_media":4283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yiwu-news"],"yoast_head":"\nCai Fengping: Yiwu-It is a city where you won't wanna leave. - My Sourcify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcify.com\/ja\/cai-fengping-yiwu-it-is-a-city-where-you-wont-wanna-leave\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cai Fengping: Yiwu-It is a city where you won't wanna leave. - My Sourcify\" \/>\n<meta property=\"og:description\" content=\"Cai Fengping, born in 1971, is a Wenzhou native and an Italian overseas Chinese. 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He was formerly the general manager of Xinfeng Cloud Trading in Italy, vice president of Italy Napoli Chinese Chamber of Commerce and vice president of the British \u201cOne Belt, One Road\u201d Chamber of Commerce. In 1999, Cai Fengping flew to\u00a0Yiwu\u00a0from Italy for investigation and research. He was deeply attracted by this\u00a0vibrant commercial city\u00a0and was determined to start his business in Yiwu. Afterwards, Cai Fengping invested in the establishment of Yiwu Fengyi Import and Export Co., Ltd. and served as chairman. In 2018, his enterprise exported more than 50 million US dollars of goods. 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