{"id":5360,"date":"2020-10-31T16:09:00","date_gmt":"2020-10-31T08:09:00","guid":{"rendered":"https:\/\/mysourcify.com\/?p=5360"},"modified":"2026-02-03T03:15:13","modified_gmt":"2026-02-03T03:15:13","slug":"the-26th-yiwu-fair-build-business-circles-both-online-offline-in-domestic-international-market","status":"publish","type":"post","link":"https:\/\/mysourcify.com\/fr\/the-26th-yiwu-fair-build-business-circles-both-online-offline-in-domestic-international-market\/","title":{"rendered":"La 26e foire de Yiwu : Construire des cercles d'affaires en ligne et hors ligne sur le march\u00e9 national et international"},"content":{"rendered":"

Yiwu, connue sous le nom de \u201cSupermarch\u00e9 mondial<\/a>,Le march\u00e9 des produits de base a toujours \u00e9t\u00e9 consid\u00e9r\u00e9 comme la \u201dgirouette\u201c et le \u201dbarom\u00e8tre\u201c du commerce mondial des produits de base. Cette ann\u00e9e, avec l'apparition du COVID-19, le commerce int\u00e9rieur et d'exportation a diminu\u00e9, et le flux des marchands a \u00e9t\u00e9 bloqu\u00e9, ce qui a eu un impact sur les exportations des entit\u00e9s du march\u00e9. La foire de Yiwu de cette ann\u00e9e va vigoureusement \u00e9tendre le march\u00e9 du commerce int\u00e9rieur, en se concentrant sur l'invitation des grands magasins, des supermarch\u00e9s (magasins de proximit\u00e9), des besoins professionnels et d'autres acheteurs. La foire attirera environ 1 800 acheteurs nationaux de pr\u00e8s de 20 \u00e9quipes.<\/p>\n\n\n\n

Pr\u00e9paration de la foire de Yiwu<\/h3>\n\n\n\n

\u201cParticiper \u00e0 la Foire de Yiwu<\/strong>, Nous avons pr\u00e9par\u00e9 une vari\u00e9t\u00e9 de papiers \u00e0 savon portables. Il s'agit d'une feuille de papier en forme de fleur, dont la taille est comparable \u00e0 celle d'un morceau de tissu. Il suffit de tirer un morceau \u00e0 la fois pour l'utiliser. Une fois lav\u00e9e, elle devient un d\u00e9sinfectant pour les mains. Dans le hall D1 du centre d'exposition international de Yiwu, Feng Huahua, le responsable de Zhejiang Keli Technology Co, Ltd, a pr\u00e9sent\u00e9 aux journalistes cet \u201dartefact\u201c qu'est le papier savon. L'acheteuse Qiang Yingli a \u00e9galement \u00e9t\u00e9 tr\u00e8s attir\u00e9e. Elle a d\u00e9clar\u00e9 que ce papier savon n'\u00e9tait pas identique aux savons couramment utilis\u00e9s. Un petit morceau de papier constitue un d\u00e9sinfectant pour les mains. Il peut non seulement inhiber les bact\u00e9ries, mais il est \u00e9galement pratique \u00e0 transporter. Les perspectives de march\u00e9 sont exceptionnelles. \u201dJe vais en acheter.\u201c<\/p>\n\n\n\n

Touch\u00e9s par l'\u00e9pid\u00e9mie, les pertes du commerce ext\u00e9rieur et les compensations du commerce int\u00e9rieur sont devenues un sujet fr\u00e9quemment \u00e9voqu\u00e9 par de nombreux op\u00e9rateurs du march\u00e9. Zhejiang Keli Technology Co. Ltd, qui s'est d'abord concentr\u00e9e sur le commerce ext\u00e9rieur, s'est tourn\u00e9e vers le march\u00e9 int\u00e9rieur. Elle respecte les normes industrielles formul\u00e9es par le gouvernement et les entreprises. Elle a transform\u00e9 et d\u00e9velopp\u00e9 des papiers \u00e0 savon plus portables, qui r\u00e9pondent aux besoins des consommateurs dans le pays et \u00e0 l'\u00e9tranger pendant l'\u00e9pid\u00e9mie. L'entreprise participe \u00e9galement pour la premi\u00e8re fois \u00e0 la foire de Yiwu pour rechercher des partenaires.<\/p>\n\n\n\n

\u201c\u00c0 l'heure actuelle, l'innovation est tr\u00e8s importante pour l'\u00e9conomie r\u00e9elle ainsi que pour les petites et moyennes entreprises. Selon Feng Xianhua, \u201dl'exposition est tr\u00e8s utile aux entreprises pour am\u00e9liorer la notori\u00e9t\u00e9 de leur marque et obtenir davantage de commandes. Jusqu'\u00e0 pr\u00e9sent, les produits r\u00e9pondent \u00e0 la demande des consommateurs nationaux et \u00e9trangers. Nous avons re\u00e7u de nombreuses commandes, ce qui nous rend confiants dans la circulation interne. \u00c0 l'heure actuelle, la confiance est plus pr\u00e9cieuse que l'or\u201c.\u201d<\/p>\n\n\n\n

Plus d'attention port\u00e9e aux produits nationaux<\/h3>\n\n\n\n

\u201cBonjour \u00e0 tous, je suis le responsable de Finder Tools. Pour cette foire, nous avons sp\u00e9cialement pr\u00e9par\u00e9 plusieurs outils de quincaillerie de derni\u00e8re g\u00e9n\u00e9ration. La principale caract\u00e9ristique de ce s\u00e9cateur pour arbres fruitiers est sa l\u00e9g\u00e8ret\u00e9 et son tranchant...\u201d. 10 heures, le 22 octobre, dans le hall B1 du centre international d'exposition de Yiwu. L'exposante Chen Yanzhen a mis un maquillage d\u00e9licat et a donn\u00e9 sa premi\u00e8re \u00e9mission en direct \u00e0 la foire de Yiwu.<\/p>\n\n\n\n

Cette ann\u00e9e, Chen Yanzhen participe pour la seizi\u00e8me fois \u00e0 la foire de Yiwu. Cependant, elle attache toujours une grande importance \u00e0 la foire. Qu'il s'agisse d'exposer des produits ou de concevoir un stand, elle a fait son travail. En raison de l'\u00e9pid\u00e9mie, de nombreux acheteurs \u00e9trangers ne peuvent pas entrer en Chine. La communication avec les clients est devenue un probl\u00e8me important. L'industrie du mat\u00e9riel a \u00e9galement \u00e9t\u00e9 touch\u00e9e. Avec la suspension des foires hors ligne dans tout le pays au premier semestre de cette ann\u00e9e et l'incertitude des pr\u00e9paratifs de la foire de Canton au second semestre, Chen Yanzhen attend beaucoup de la foire de Yiwu et y met beaucoup d'enthousiasme. Elle pense que la foire de Yiwu est d'une grande importance pour la poursuite de la restauration du commerce ext\u00e9rieur des entreprises. L'ouverture du march\u00e9 int\u00e9rieur, la recherche de nouveaux groupes de clients et la cr\u00e9ation de marques d'entreprise.<\/p>\n\n\n\n

Pour se pr\u00e9parer \u00e0 la foire, Chen Yanzhen s'est pr\u00e9par\u00e9e \u00e0 d\u00e9velopper de nouveaux produits plusieurs mois \u00e0 l'avance. En outre, elle a fait beaucoup d'efforts pour la diffusion en direct, qui est devenue une tendance pour la promotion des produits, et a investi pr\u00e8s de 500 000 yuans au cours du premier semestre de cette ann\u00e9e. Qu'il s'agisse d'une plateforme de commerce \u00e9lectronique transfrontali\u00e8re comme Alibaba ou de plateformes de nouveaux m\u00e9dias nationales comme Kuaishou et Tik Tok, Chen Yanzhen essaie de s'impliquer.<\/p>\n\n\n\n

Occup\u00e9 dans l'exposition<\/h3>\n\n\n\n

\u201cQuel est le prix de gros de cet outil ? \u201dExiste-t-il d'autres s\u00e9ries de ce produit ?\u201c La diffusion en direct de Chen Yanzhen a dur\u00e9 moins d'une demi-heure, et le nombre de t\u00e9l\u00e9spectateurs dans la salle de diffusion en direct a atteint 12 000. Alors que la diffusion en direct \u00e9tait tr\u00e8s enrichissante, de nombreux commer\u00e7ants ont consult\u00e9 et n\u00e9goci\u00e9 au stand hors ligne de Finder Tools. Une soci\u00e9t\u00e9 d'achat am\u00e9ricaine a \u00e9t\u00e9 s\u00e9duite par plusieurs produits sur le stand et a l'intention de vendre ses produits dans 15 000 cha\u00eenes de supermarch\u00e9s aux \u00c9tats-Unis. Un homme d'affaires \u00e9tranger originaire de Syrie<\/a>, Osman a \u00e9galement approch\u00e9 Chen Yanzhen avec une commande de 10 millions de yuans. \u201cBeaucoup de mes amis ne peuvent pas venir en Chine \u00e0 cause de l'\u00e9pid\u00e9mie, ils m'ont donc confi\u00e9 le soin de les aider \u00e0 acheter\u201d, a d\u00e9clar\u00e9 Osman, qui se rendait pour la premi\u00e8re fois \u00e0 la foire de Yiwu et y a vu de nombreux produits de qualit\u00e9. Les exposants et lui-m\u00eame se sont ajout\u00e9s les uns aux autres sur WeChat et restent en contact.<\/p>\n\n\n\n

D'apr\u00e8s les informations fournies par les responsables de chaque stand, un grand nombre des clients qu'ils ont re\u00e7us ces derniers jours sont des entreprises \u00e9trang\u00e8res. \u201cCette ann\u00e9e, nous allons modifier le positionnement du groupe de clients en passant des hommes d'affaires \u00e9trangers aux soci\u00e9t\u00e9s de commerce ext\u00e9rieur ainsi qu'\u00e0 certains acheteurs nationaux\u201d. Un exposant sp\u00e9cialis\u00e9 dans les bagages s'est pr\u00e9sent\u00e9.<\/p>\n\n\n\n

Le m\u00eame jour, 12 c\u00e9l\u00e9brit\u00e9s \u00e9trang\u00e8res de France, d'Inde et d'Arabie ont \u00e9galement diffus\u00e9 en temps r\u00e9el des \u00e9missions en direct sur la foire de Yiwu par l'interm\u00e9diaire des principales plateformes m\u00e9diatiques de leurs pays respectifs. Selon l'organisateur de la foire de Yiwu, c'est la premi\u00e8re fois qu'il invite des c\u00e9l\u00e9brit\u00e9s \u00e9trang\u00e8res de l'internet \u00e0 diffuser des \u00e9missions en direct \u00e0 des fins de promotion. L'objectif est de renforcer l'image de la foire de Yiwu en tant que salon professionnel et d'accro\u00eetre sa visibilit\u00e9 \u00e0 l'\u00e9tranger ainsi que la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n\n

La ceinture et la route<\/h3>\n\n\n\n

Les ressources en c\u00e9l\u00e9brit\u00e9s Internet de cette coop\u00e9ration couvrent les principales plateformes mondiales de m\u00e9dias sociaux telles que Youtube, Facebook et Instagram, et le nombre moyen de fans de chaque c\u00e9l\u00e9brit\u00e9 Internet est sup\u00e9rieur \u00e0 70 000. Ils utilisent l'anglais, l'espagnol, l'arabe et d'autres langues, et leurs fans couvrent de nombreux pays le long de \u201cla Ceinture et la Route\u201d, l'Europe, l'Am\u00e9rique, l'Afrique et d'autres pays et r\u00e9gions.<\/p>\n\n\n\n

\u00c0 l'avenir, Yiwu enrichira encore la connotation de la marque et des \u00e9l\u00e9ments standardis\u00e9s de la foire de Yiwu. Elle am\u00e9liorera continuellement son influence et son efficacit\u00e9 \u00e9conomique et commerciale, et contribuera \u00e0 acc\u00e9l\u00e9rer la formation d'un nouveau mod\u00e8le de d\u00e9veloppement.<\/p>","protected":false},"excerpt":{"rendered":"

Yiwu, known as the “World Supermarket,” has always been regarded as the “weather vane” and “barometer” of global commodity trade. This year, with the outbreak of COVID-19, domestic and export business decline, and merchants’ flow blocked, which has impacted the exports of market entities. This year’s Yiwu Fair will vigorously expand the domestic trade market, […]<\/p>\n","protected":false},"author":1,"featured_media":5361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,50,29],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yiwu-news","tag-online-exhibition","tag-yiwu-fair","tag-yiwu-market"],"yoast_head":"\nThe 26th Yiwu Fair: Build Business Circles Both Online & Offline in Domestic & International Market - My Sourcify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcify.com\/fr\/the-26th-yiwu-fair-build-business-circles-both-online-offline-in-domestic-international-market\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 26th Yiwu Fair: Build Business Circles Both Online & Offline in Domestic & International Market - My Sourcify\" \/>\n<meta property=\"og:description\" content=\"Yiwu, known as the “World Supermarket,” has always been regarded as the “weather vane” and “barometer” of global commodity trade. 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